منابع مشابه
Assessment of Strategic Marketing Planning
The planning of marketing activities is one of the main priority of the company . The main task of the author is based on literature review to apply the tool for evaluating marketing planning . On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the da...
متن کاملStrategic Marketing Planning: Theory and Practice
In order to explore the complexities of developing a strategic marketing plan, this article is written in three parts. The first describes the strategic marketing planning process itself and the key steps within it. It also deals with implementation issues and barriers to marketing planning. The second part provides guidelines for the marketer which will ensure that the input to the marketing p...
متن کاملThe Role of Strategic Planning Dimensions on Organizational Productivity
The main purpose of the present study is to investigate the relationship between strategic planning and organizational productivity of Tehran's Municipality One. This research is applied based on purpose and descriptive-survey in nature and method. The population of the study consists of 58 experts in one district of Tehran municipality. In this study, due to the limited population, a questionn...
متن کاملThe Role of Strategic Planning Dimensions on Organizational Productivity
The main purpose of the present study is to investigate the relationship between strategic planning and organizational productivity of Tehran's Municipality One. This research is applied based on purpose and descriptive-survey in nature and method. The population of the study consists of 58 experts in one district of Tehran municipality. In this study, due to the limited population, a questionn...
متن کامل,Strategic marketing planning in turbulent environments: The case of Prornocast'
This article illustrates an approach to strategic marketing planning in times of rapid change. The process begins with an extensive situation analysis that pays particular attention to environmental Change coming from political, behavioural, economic, sociological, and technological sources. These environmental forces are looked at from the points of view of the company, the business ecosystem,...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 1995
ISSN: 0263-4503
DOI: 10.1108/02634509510089017